GIVE THE WORLD A SHAKE
every idea deserves a chance...

OUR FACTORY
With YOUR ideas we can make any unchartered waters smoother sailing. We know how to identify what you need to do to find the right path to success. We’re good at giving you the tools and the smarts to build and grow a sustainable business and what’s best is that we’ve done this before… so you’re in good hands - Cool Hands in fact... ;)
Call us business incubators, business consultants, business builders… whatever you like… what we can do is help design, test, prove and package what you’ve got and successfully take it to market.
Further to that, we’re dedicated to your long term success and can be part of the whole journey not just the start up.
OUR PRODUCTS
World Shakers
With the Cool Hand Factory's proven methodologies, we help design, test, prove and package world shaking ideas to ensure an impactful launch to market, long term sustainability and success built on consumer loyalty.
Club Factory
Providing professional and community based clubs the tools and framework to expand and grow their base within their local areas and beyond.
Business Factory
Start-up or established, we identify and find the right path to success. We give you the tools and the smarts to build and grow a sustainable business.

Crowd Factory
Unleash the power of Crowd Funding
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OUR BESPOKE SERVICES
We're also a one-stop shop for a range of services... to either help you get your Idea going, to help get an existing project to the next level or to turn-around any struggling idea/business
Business Builders
Take your Idea to Market
Marketing & Comms
Branding Book Development,
Logo and Print collateral
Media Relations,
Social Media Management, SEO
Event Management
Sponsorship,
Link to ways to 'Give Back'
Happy Hour Every Friday from 18.00
(and yes Free Alcohol!)
OUR TEAM
Cool Hand Factory…
Founded by two guys on the Northern Beaches, both with the same name, almost the same birthdate (just a few years apart though); one the founder of an international, multi-million dollar online wine company, the other an ex-professional rugby player turned COO of his Rugby Club, with a solid business head (and unfortunately cauliflower ears) and an outstanding tenure transforming Rugby in Australia.
Lovers of family, sports, community and good ol’ fashioned eagerness to see others succeed, they decided to start Cool Hand Factory.
LJ:
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Humble, innovative, positively disruptive and refreshingly logical. These are just a few of the phrases that have been used to describe one of the most revolutionary and innovative businessmen to take the Australian wine industry by storm in the last century.
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Luke Jecks is a failed lawyer turned successful entrepreneur that began with a good idea at his kitchen table. His sensational progression from dreamer to doer saw him become the CEO of Naked Wines Group - a multi-million dollar operation that opened offices in the UK, US and Australia under his leadership, in an effort to support winemakers from all over the globe realise their dreams also. Luke’s ineffable character saw him build an army of loyal customers and a consumer base that transacted more than 25 million bottles of wine every year.
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With a huge passion to share this experience with others, Luke brings to the table an incredible amount of knowledge and enthusiasm for other entrepreneurs to take their big dreams and small means, and turn them into global success.
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Throughout the journey, Luke has had beside him the ultimate team player, his wife of 16 years, Peta. Peta’s creative genius, graphic design training and skills as a visual communicator brings extensive advantage in Marketing, Media Relations, SEO and Online Advertising to every decision and business dealing they make.
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Besides taking the business world by storm, Luke and Peta are raising two awesome boys - Jayke (14) and Tye (12), a couple of heart-breakers (according to their Grandparents anyway) who only go to school to play sport but who will no doubt share the same enthusiasm and passion for making their mark on the world
LH:
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You won’t find a kinder soul wrapped in a more rugged exterior than Luke Holmes. For over 11 years he has travelled the world as a Super Rugby Player, transformed club rugby through his innovative, logical and dedicated management abilities and created family amongst a community of athletes through his generous leadership. Luke’s drive and ambition for the future (along with a good dose of ‘encouragement’ from his wife) saw him trade his plumbing license to study Commerce at Curtin University and work in Project Management alongside successful companies such as Pindan Property and John Holland Construction, all whilst living out his rugby dreams.
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Luke’s natural business flair and solid commercial acumen has provided ample opportunity to work for and learn from the best there is, only furthering his commitment to excellence and deepening his drive for success. With his logical ways of thinking coupled with his creative and innovative mind, Luke has created an enviable footprint for others to follow and an indelible impression on the current administrators of Rugby Australia.
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Without question his ‘better half, Luke has been married for 11 years to the love of his life, Mel. You don’t get Luke without Mel. Together for 16 years they have built a life together that would tire out a bear in hibernation.
Mel boasts almost 20 years in the discipline of marketing – taking up enviable positions in the fields of Telco, IT, Hospitality, Media, Finance and Fashion. Mel and Luke have 4 busy and beautiful children under 9: Izak Jeyer, Cruz Jagger, Harlow Scout and Beaux Valentine– their children’s energy and enthusiasm for life is the driving force behind their passion to see others succeed.
HIT US UP
Cool Hand Factory is located at:
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Located alongside one of Newport's best coffee shops,
so if you drop in we might just shout you one (or two!)
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LUKE JECKS |
LUKE HOLMES |