ROI focus on spend

  • We will run the club like a start-up business

  • With a focus on ROI tested marketing channels and messaging

  • The aim to create a self-sustaining subscription business that returns it's founders loans within 3 years 


Which means keep spend lean in the early phases

  • Limiting capex and opex spend so we can focus on product and marketing

  • KPI's across all business functions linked to reach and subscriber numbers


Enabled by technology

  • To give everyone involved (including players) insight into how we are tracking towards our goals

  • SEM platforms to target our advertising and reach


Re-inventing and creating best practices

  • Test and learn culture

  • MVP followed by investment in growth



We aim to be more than a successful team... We will be a Start-Up success story